Privacy Notice

Effective: May 11, 2026 Last updated: May 11, 2026

cxontology Private Limited and its affiliates ("cxontology," "we," "our," or "us") provide digital experience strategy, engineering, and assessment services to business organizations. This Privacy Notice explains how we handle information collected through our website, marketing materials, and assessment deliverables.

This Notice is written for a business audience. The information we collect is provided by individuals acting in a professional capacity on behalf of their organizations. We do not knowingly collect personal information from consumers, and we are not directed to consumers. We do not sell information about any individual.

1. Information We Collect

We collect limited information voluntarily submitted to us through our website forms and through direct communication. This typically includes:

• Business contact information — name, work email address, company name, job title, and any business phone number you choose to provide.
• Domain and engagement context — the URL or subdomain you submit for assessment, and any focus areas, competitors, geographies, or sub-brands you describe.
• Communications you send us — content of emails, form messages, scheduled-meeting notes, and similar correspondence.

We also collect technical website-usage information automatically when you visit our site, including IP address, browser type, device type, referring URL, pages visited, and timestamps. This information is used to operate, secure, and improve the website.

We do not collect special-category data (racial or ethnic origin, religious or philosophical beliefs, health data, biometric data, sexual orientation, or similar) and we do not knowingly collect information from individuals under the age of 18.

2. How We Use Information

We use the information you provide to:

• Respond to your inquiries and deliver requested assessment deliverables;
• Schedule and conduct discovery conversations with prospective clients;
• Communicate with you about engagement scope, status, and updates;
• Generate and deliver our reports and dashboards to the intended business recipient;
• Operate, maintain, and improve our website and services;
• Comply with legal obligations, enforce our agreements, and protect our rights and the rights of others.

We do not use the information you provide for behavioral profiling, automated decision-making with legal effects, or third-party advertising.

3. How We Share Information

We do not sell, rent, or trade your business contact information.

We may share information in the following limited circumstances:

• Service providers and processors. We use standard business-software providers (email, customer relationship management, scheduling, analytics, cloud hosting) to operate our business. These providers process information solely on our behalf, under contractual obligations consistent with this Notice.
• Within cxontology and our affiliates. Information may be accessed by cxontology personnel and affiliated entities involved in delivering our services to you.
• Legal and protective disclosures. We may disclose information if required by law, legal process, or to protect the rights, property, or safety of cxontology, our clients, or others.
• Business transactions. In connection with a merger, acquisition, financing, or sale of business assets, information may be transferred to the relevant counterparty subject to customary confidentiality protections.

4. Cookies and Website Analytics

Our website uses cookies and similar technologies to operate the site and understand aggregate usage patterns. This typically includes:

• Essential cookies required for site functionality;
• Analytics cookies used to measure aggregate website performance (for example, which pages are most visited).

Most browsers allow you to manage cookies through browser settings. Disabling cookies may affect some site functionality.

5. Information Retention

We retain information for as long as needed to fulfill the purposes described in this Notice — for example, the duration of an active engagement, the period during which a sales conversation is ongoing, or as required by applicable law and our internal records-management policies. We periodically review and dispose of information that is no longer needed.

6. Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, alteration, disclosure, or destruction. No security program is perfect, however, and we cannot guarantee the absolute security of any information transmitted to us.

7. Your Choices

You may contact us at any time using the contact details below to:

• Request information about the categories of information we hold about you in our business contact records;
• Request correction of inaccurate business contact information;
• Request that we cease sending you marketing communications;
• Request deletion of your business contact information, subject to our legal and operational record-keeping obligations.

We will respond to reasonable requests within a reasonable time frame and consistent with applicable law.

8. State Privacy Rights

Residents of certain US states may have additional rights under applicable state law regarding business contact information collected from professionals acting in their business capacity. Many US state privacy laws contain limited exemptions for business-to-business contexts that apply to most of the information we collect. If you reside in a jurisdiction that provides specific privacy rights and you wish to exercise those rights, please contact us using the details below. We will evaluate and respond to your request consistent with applicable law.

9. Children

Our services and website are directed exclusively to business audiences. We do not knowingly collect information from anyone under 18 years of age. If you believe a minor has provided information to us, please contact us and we will take appropriate steps to delete it.

10. International Visitors

Our operations and services are directed to clients and visitors in the United States. If you are accessing our website from outside the United States, you acknowledge that your information will be processed in the United States, which may have different data-protection standards than your home jurisdiction.

11. Third-Party Links

Our website and reports may contain links to third-party websites, tools, and services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy notices of any third-party services you use.

12. Changes to This Notice

We may update this Notice from time to time. The "Last updated" date at the top of this Notice indicates when it was most recently revised. Material changes will be communicated through the website or by direct notice to active clients where appropriate.

13. Contact

For questions about this Notice or our information practices, please contact us through our contact page. Indicating that your inquiry relates to Privacy or data in your message helps us route it to the right team.

cxontology Private Limited
445 E Illinois St, Unit 3506
Chicago, IL 60611