Three calibrated reads on your digital posture, delivered live as part of every engagement. The Digital Health Assessment reads your own footprint pillar by pillar. The Competitive Assessment frames you against named competitors using only public-data signals. The Trend Report tracks both over time — twelve months of historical back-cast plus monthly cadence forward.
Each report delivers a different read on your digital posture. The Digital Health Assessment looks inward across five operational pillars — how the work is organized internally. The Competitive Assessment and Trend Report look outward across four business-outcome dimensions — how the same signals translate into market position. Same metric universe, two purposeful cuts. The Trend Report layers time on both, with twelve months of back-cast at intake and monthly cadence forward. Run together, they form the diagnostic surface that tells you not just where to invest — but where to invest first.
Internal · Brand-focused
A property-level read on your digital footprint, scored across five pillars and 68 calibrated metrics. Every signal carries a severity tag and a plain-language framing so the report reads at strategic and operational depth from the same data.
What value it delivers
Pillars measured
External · Cross-competitive
A side-by-side read on how your digital posture compares to named competitors, using only public-data signals. Strategic narrative for the boardroom; signal-by-signal data for the team that does the work.
What value it delivers
Dimensions measured
Trajectory · Over-time
A twelve-month read on how your posture has moved — composite trajectory, dimension decomposition, position changes against named competitors, and projected crossovers at current rates. Strategic narrative paired with a signal-level workbench.
What value it delivers
Dimensions tracked
Paired Use
The Digital Health Assessment surfaces every strength and opportunity in your own footprint. The Competitive Assessment frames those findings against the competition you actually face — where you're leading, where competitors are pulling ahead, and which capability investments compound your position. The Trend Report layers time on both: how your posture has moved over twelve months, where rank order has changed, and what current velocity suggests for the periods ahead. Most engagements run all three.
Single-brand, single-property, single-market is the simple case. Most organizations aren't that. All three reports handle the realities of scale — including how digital posture moves over time.
Per-property scoring across web, mobile web, native apps, content properties, and commerce surfaces. Each property runs as its own assessment; portfolio-level rollups compare them.
Properties scored in their actual market. Region-specific competitor sets. Language-aware crawls. Regulatory baseline calibrated to the market the property serves.
Each brand assessed independently with its own competitor set, then compared across the portfolio. Useful for holding structures, M&A integration, and sub-brand performance reads.
A B2B SaaS division and a D2C division shouldn't be measured against the same dimension weights. Industry profiles recalibrate per business unit so each line is judged on what its market actually rewards.
Every metric in the assessment library carries a trend. Snapshot reads tell you where you are; trend reads tell you direction, velocity, and acceleration — and surface the second-derivative shifts that snapshots can't see.
Industry events and brand decisions are annotated directly on trajectories. The trend report's annotation layer explains why the line bent — not just that it did. Movement gets reasons, not just numbers.
Delivery Cadence
There's no single right rhythm. Some engagements run monthly Digital Health Assessments paired with quarterly Competitive Assessments and rolling Trend Reports. Others align all three to quarterly business reviews. Cadence is set at engagement intake based on what each report is meant to inform — and it's part of every engagement, not an add-on.
Tell us a bit about your organization and we'll send a sample tailored to your industry profile and competitor set — not the public CXO Client version.
