A consolidated read of where you stand against three named competitors across four business-outcome dimensions, expressed as strategic position, gap severity, and competitive trajectory.
Composite Position How the composite is computedThe composite reflects the active CPG/Household Brand priority lens across four business-outcome dimensions. Same signal universe, calibrated to what matters for household-care digital competition.Read full methodology→
Composite scores under the active industry profile. Higher is better. Peer median is 60.1; Lysol is −9.6 from that benchmark.
Top strategic insights
Clorox Portfolio leads Acquisition at 71.3. Lysol's acquisition score is 54.5, with the gap concentrated in domain authority, SEO depth, rich results, and landing-page structure.
See dimension detailConversion trails the peer median by −7.4. The June 2026 baseline points to mobile speed, mobile CLS, image/media optimization, accessibility, product proof, and retailer-handoff measurement as the practical gap areas.
See conversion detailEngagement & Retention has a peer median of 50.6. Lysol's score is 42; improvements center on user journey analysis, competitor benchmark overlays, personalization, and visible support/chat maturity.
See engagement detailConsolidated business metrics
Each row is a business-outcome dimension. Score, gap vs. the competitor median, severity of position, the strategic so-what, and the capability investment that closes it.
Competitor signals
Three patterns from this competitor set point to practical improvement opportunities. Each is a signal surfaced from the June 2026 snapshot and translated into a validatable business action.
Clorox leads the set on composite score, Acquisition, and Conversion. Its advantage is not a single metric; it combines stronger organic authority, AI search visibility, demand capture, funnel friction, and page-performance signals.
Seventh Generation ranks second overall, driven by acquisition strength and relatively strong brand-driven demand. It shows how category content, values-led positioning, structured data, and answer-engine coverage can translate into durable discovery signals.
P&G Home Care sits above Lysol in composite score and leads several conversion sub-dimensions. The relevant takeaway is practical: mobile and retailer-handoff quality can move competitive position without changing brand awareness.
Cross-signal patterns
These patterns connect multiple June 2026 signals. They describe coordinated competitive strengths, not isolated metric movement.
Dimension deep-dives
Each dimension breaks into focused sub-dimensions. The sub-dim view reveals where inside a dimension the gap actually lives.
Methodology
Every score on this page is built from publicly observable signals only. No client-confidential data crosses into a competitive deliverable. The same standard applies in reverse — nothing learned about your business is reused in another client's report.
The composite is constructed from signals weighted to the CPG/Household Brand profile, so the score reflects what matters for household-care category competition. For active engagements we incorporate further nuance — category segment, geography, retailer context, and competitor footprint. Only the calibration weights vary across industries; the underlying signal set stays consistent.
We account for variance and noise in the underlying signals and normalize based on confidence, so the gap direction is high-confidence even where magnitude needs refinement. Direction tells you where to look; engagement intake sharpens the magnitude.
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