Twelve months of measured competitive position. Five trajectories — yours and four named competitors — tracked metric by metric, dimension by dimension. Read trajectory direction, velocity, and acceleration. See where rank positions changed, why they changed, and what current rates suggest for the periods ahead.
CXO Client ranks 3 of 5 with a composite of 67.0, currently 1.2 points below the peer median — effectively at parity. The gap has narrowed by 4.8 points since June 2025 — CXO Client's trajectory is climbing while the peer set, on average, has held steady.
CXO Client's composite has gained 17.1 points since the November 2025 trough, the strongest recovery in the cohort. Velocity is +2.87 points per month over the last 6 months, accelerating. The arc is climbing across all four business-outcome dimensions, not concentrated in one.
Among competitors: Competitor 1 has held rank 1 throughout the window, gaining a steady 1.8 points — the leader's structural advantage compounds without the need for new investment. Competitor 3 surged 18.5 points to climb from rank 5 to rank 2 following a Q1 2026 platform rebuild — the disruptor whose ceiling has not yet been reached. Competitor 2 peaked early summer 2025 and has faded 6.8 points, missing the AI investment cycle. Competitor 1 is CXO Client's closest crossover candidate, projected approximately 3 months at current rates.
Composite scores (0–100, higher is better), May 2025 — Aug 2026 · Industry profile: B2B SaaS · Forecast based on 6-month velocity, ±1.5/2.8/4.5 pts at horizons 1/2/3
Each competitor's 12-month arc reads differently. Compounding leader. Disruptor surging. Recovering challenger. Consistent peer. Slow fader. The archetype is the strategic frame.
The rank order today — Competitor 1, Competitor 3, CXO Client, Competitor 4, Competitor 2 — is not the rank order from twelve months ago. Position is fluid; movement matters.
Rank by composite score at each month. Lines connect monthly positions; lower y-axis = higher rank.
CXO Client is currently 7.8 points behind Competitor 1 (the leader). The gap is closing at 2.51 points per month (CXO Client accelerating + Competitor 1 stable). At current rates, projected crossover in approximately 3 months.
Projection assumes both trajectories continue at current 6-month velocities. Actual outcomes depend on whether CXO Client's recovery sustains and whether Competitor 1's compounding flywheel accelerates.
Composite trajectory reflects the average of four business-outcome dimensions. Each carries its own story; some are pulling the composite forward, others are dragging.
Every trajectory has causal context. Industry events affect the field; brand-specific decisions explain individual movement. The trend report's annotation layer.
Trend reports require explicit methodology. What was measured, how, with what confidence, and which periods are actual versus reconstructed.
Monthly cadence going forward; twelve months of historical back-cast at engagement intake. Three months of native collection (Mar–May 2026) plus nine months reconstructed from public APIs and archival sources. Trend confidence increases with collection history.
Composite is the simple mean of its constituent dimensions; each dimension is the simple mean of its sub-dimensions; each sub-dimension is the simple mean of its metrics. Industry profile drives dimension weighting at the composite level. Every roll-up is reproducible from the underlying observations layer.
Each observation carries a confidence tier (High / Medium / Low) and a data state (Actual / Backfilled-archival / Backfilled-inferred). Roll-ups inherit the lowest constituent confidence. Forecast bands appear only when minimum-N thresholds are met.
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